Fantasy gaming platform TFG has launched a campaign “Tukka nahi Chakka maro” featuring brand ambassador Deepak Chahar ahead of the IPL. He will look to connect, engage and onboard users this IPL season, given his fan base of over five million on social media platforms. The platform will compete with the likes of Dream11, Playerzpot and Ashneer Grover’s latest CrickPe.

CSK star Chahar recently launched the app for the fantasy game TFG. The venture marks his debut in the entrepreneurial space as the co-founder along with wife Jaya Chahar who serves as the CEO of JCDC Sports Pvt. Ltd. The sports-tech platform was established in March 2022 and is headquartered in Delhi.

According to TFG, the game is particularly designed to make users win more rewards. The contests will not only give them more cash winnings if they level up player cards on the platform but also give them a chance to meet and greet with Chahar, watch an IPL match and win exciting personalised prizes.

The campaign will roll out across all social media platforms. The game has unique offerings like six-a-side teams, a wildcard feature, digital collectible cards that level up as you play and much more.

Chahar said, “Cricket and entertainment have always gone hand in hand in our country. We at TFG are trying to make skill-based online gaming, the next big thing in the sports entertainment industry.”

Jaya Chahar mentioned, “In a cricket loving nation like India, fantasy sports has become a way of life, where we see exponential growth.”

“We have kept in mind the entry fee sweet spot for fantasy players and sports viewers and designed the contests for all to benefit. Now TFG users can level up by making more teams and this will give them the winnings they deserve with the thrill of game play” she added.

The campaign will feature the CSK star in three DVCs (Digital Video Content), where he will be seen across different scenarios with the tagline “Tukka nahi chakka maro” encouraging viewers to make educated and informed choices.