iQOO Soul, the Battlegrounds Mobile India (BGMI) division of the Indian esports team S8UL, has roped in Monster Energy as its official energy drink partner. As part of the association, Monster Energy’s logo will be displayed on iQOO SOUL’s team jersey in the top right spot. 

iQOO Soul co-founder Animesh Agarwal expressed, “Esports, much like traditional sports, demands peak performance—both physically and mentally. Endurance, focus, and consistency are what separate the best from the rest. Teaming up with Monster Energy is about aligning with a brand that understands the mindset of champions and helps us stay at the top of our game.”

Recently, S8UL’s prominent content creator, Kaashvi Hiranandani (KaashPlays) joined the exclusive roster of Monster Energy’s gamers, which also includes the organisation’s co-founders Animesh Agarwal (8Bit Thug) and Naman Mathur (Mortal). iQOO SOUL previously partnered with smartphone brand iQOO as its title sponsor for more than just a tournament.

Monster Energy sponsors other global teams including Team Liquid, USA-based Gen.G, and Made in Brazil (MIBR). The energy drink partnered with the Call of Duty League last year.

iQOO Soul is led by in-game leader Mohammad Raja (Manya) and comprises Manpreet Singh (Rony), Nakul Sharma (NakuL), Saumay Anand (Saumay), and Armaan Shaikh (Skipz). The team will next compete in the Challenge Finals of the ongoing Snapdragon Pro Series (SPS) BGMI Season six, where they will face off against 15 other teams for the title.