Lexar, a global brand in memory and storage solutions, announced the appointment of Fissal Oubida as its new general manager to spearhead its key operations in the Indian market, in addition to the Middle East, Africa and CIS regions. In this new strategic role, Oubida shall be responsible for driving the company’s growth to the next level, by aggressively penetrating all major metro cities across India. He will oversee the channel, retail, network of gaming systems integrators, and overall sales and marketing through leveraged distribution channels across India. 

Commenting on the appointment, Lexar CEO Ryan Li said, said “Fissal’s appointment is strategic, and the Lexar management has entrusted the baton to “reshape” Lexar’s operational business structure and to further nurture, grow and manage partnerships in these key geographies. He will help us to further strengthen our offerings in key verticals such as gaming, photography, videography, and digital content creation.” 

Commenting on his new role and responsibilities, Lexar general manager Fissal Oubida said, “I am glad to accept my new strategic role to further Lexar’s growth and foothold in the Indian market. We are strengthening our in-country team, by appointing an IT industry professional of high calibre, well-versed in all local markets across India, as a ‘Country Manager’ very soon. There is a rising demand for flash memory solutions in India, our award-winning portfolio of USB Flash Drives, memory cards, gaming SSDs and DRAMs are designed to meet this growing demand and consumer need for high quality, top performance and reliable memory and storage solutions in India.”

Oubida is an IT industry veteran with more than 20 years of experience in business development, sales, and marketing across various industries. Oubida has a proven track record in building synergies to grow businesses across borders while setting up operational dependencies that grow to scale.