AFK Gaming has announced the launch of it’s new division Max Level, which will provide marketing and PR services to brands looking to engage gaming and esports audiences.

The Noida-based agency has added public relations and communications to its array of services which include campaign management, IP building, production, video editing, consultancy, social media marketing and influencer programs.

The agency is operated by a team of industry experts that have been delivering services to brands for more than a decade.

The agency will be headed by AFK Gaming co-founder Siddharth Nayyar. He said, “Our team has been a part of the global esports ecosystem since 2012 in various capacities – esports players, team owners, brand managers, tournament organizers, and content creators. With Max Level, we want to offer our knowledge and learnings of more than a decade in the form of various services to brands that are looking to engage with a gaming and esports audience across the globe. We look forward to the continued support of our existing clients and partners and to forging new relationships going forward!”

The team behind Max Level has earlier worked for brands including Nodwin Gaming, Loco, ESL Faceit Group, Asus Rog, HyperX, BenQ Zowie, The Saudi Esports Federation, Jio Games, Jet Skyesports, The Esports Club, TVS among others.