Felicity Games, a casual game developer and publisher, has secured a $700K pre-seed funding from DeVC, Visceral Capital and other marquee investors including Cred founder Kunal Shah, former Nazara CEO Manish Agarwal, Swiggy co-founder Nandan Reddy and CEO Sriharsha Majety and Google Cloud (Asia Pacific University) gaming head Sameer Pittalwala, among others.
Felicity was founded in 2023 by ex-Swiggy executive Anurag Choudhary and in under a year, the developer has launched over 10 game titles including Riddle Math: Maths Puzzle Sums and Save the Dogster, which according to the company, are played by more than a million monthly users across 14 geographies. The company will use the funds towards testing 10 more such games by March 2025. The company plans to scale revenue by 10 times by the end of this year.
Felicity Games founder and CEO Anurag Choudhary stated, “Given our cost and skill advantages, Felicity Games is well placed to build a multi-million dollar casual gaming business from India for the world.”
DeVC founding member Divyanshi Chowdhary said, “Felicity has a unique vision to mobilise the growing ecosystem of indie developers with the capability of producing high-quality game prototypes at a fraction of the cost. Felicity combines an objective approach to commercial testing with iterations on non-conventional channels to drive risk-adjusted growth for new IPs, unlocking developer friendly publishing for the indie ecosystem.”
Felicity recently launched two titles Seek and Find and Nova Solitaire which according to the company are already profitable in the US and other western markets with 100,000+ downloads within a period of three months.
