Cybeart has partnered with Mumbai Indians, popular cricketing teams in T20 cricket as the team’s official merchandising partner on a multi-year deal.
Making a giant leap from esports to sports, Cybeart will cater to Mumbai Indians’ global fan base by providing them with unprecedented level of comfort with their exclusive, next-gen chairs. Through this strategic partnership, Cybeart will also leverage maximum engagement with India’s cricketing audience to become a household name in the country’s chair industry.
“Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians is one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high-quality, comfort valuing products and this association is a testament to our growth. We aim to provide India with the highest level of ergonomic designed chairs that not only save them from serious health issues related to a bad posture but also do it in a luxurious way,” said Cybeart founder Krutik Patel.
Mumbai Indians is one of the most successful franchise T20 team in the world with a world class squad of superstars such as Rohit Sharma, Suryakumar Yadav, Jasprit Bumrah, Jofra Archer, Ishan Kishan and many more. As part of the upcoming season, Cybeart will have chairs in the team hotel for players to experience the superior comfort while fans will also get the opportunity to do so, at the team’s home stadium, in an experience centre.
According to recent Grand View Research report, the global licensed sports merchandise market size was valued at $33.48 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.9 per cent from 2023 to 2030. One of the major factors driving the market’s expansion is the growing population of sports enthusiasts, together with increased urbanisation and the expansion of the online retail industry.
Cybeart’s partnerships with cricket heavyweights such as Mumbai Indians and Gujarat Titans are a significant step taken towards fulfilling the brand’s vision of becoming a global powerhouse of the chair industry.