The gaming industry is witnessing the rise of an exciting new segment: Paid Competitive Gaming (PCG). A new report titled “Global Paid Competitive Gaming Report 2023” launched this week at the Game Developer Conference in San Francisco.
It revealed that the PCG market is expected to reach $16 billion by 2024. With a compound annual growth rate (CAGR) of 31.9 per cent from 2021 to 2024, it is growing 6x faster than the overall global mobile games market, which is forecast to reach $223 billion by 2024 at a 4.9 per cent CAGR.
The report, a collaborative effort between Newzoo – a company publishing video game and gamer data – and MPL. It chronicles the rise of the promising gaming segment and trends in this space. It is based on a consulting analysis by Newzoo and customised research conducted by the company in 2022 on 24,562 respondents across 12 of the largest gaming markets.
The gaming industry has undergone a paradigm shift since the introduction of the pay-to-play model in the 1970s and the subsequent free-to-play model in the 2000s. Today, there are four distinct ways to monetise games: subscription services, rewarded ads, play and earn, and procedural content generation.
Newzoo consulting head Tony Habschmidt said, “This shift highlights that publishers are embracing new and innovative models, while players are expecting new and inventive forms of interaction with their favourite games. PCG has become a burgeoning example of this and focuses on offering players the ability to monetise their experiences with and through other players, opening up the potential to be rewarded for their skills. As new players are drawn to it from traditional forms of gaming and from adjacent entertainment realms like sports and social media, PCG will democratise and redefine the industry.”
PCG represents a novel competitive experience for everyday gamers, offering them a myriad of opportunities to compete in low to high-stakes skill-based games against other players worldwide, beyond traditional games. Real-money prize pools allow players to monetise their gaming abilities, and effective skill-matching ensures a fair and competitive playing field for all participants.
Top PCG Markets
US, India, Mexico, UK and Germany are forecast to be the top markets for PCG. The United States currently is the largest gaming market in the world and is also leading the way in PCG with an estimated value of $3 billion in 2021. It is projected to grow at a CAGR of 29.4 per cent, reaching $6.6 billion by 2024. India is the second-largest PCG market and is projected to grow to $3.5 billion by 2024. India along with Mexico are the fastest growing PCG markets with a CAGR of 33.3 per cent and 32.0 per cent respectively. The UK and Germany are growing at a rate of 21.9 per cent and 20.6 per cent respectively.
Mobile will remain the dominant platform for gaming
Mobile is gaming’s biggest and fastest-growing segment, by player numbers and revenues alike. In 2021, the global gaming industry saw 2.8 billion mobile gamers contributing over 50 per cent of the global gaming revenue and is forecasted to grow even further to $113.0 billion by 2024 with 3.1 billion players. PC gaming had 1.4 billion players in 2021, expected to rise to 1.5 billion by 2024, and console gaming had 871 million players in 2021, projected to increase to 943 million in 2024. Cross-platform play is popular, with significant overlap between the platforms. Newzoo estimates that there will be over three billion gamers globally by 2024.
Gamers who participate in paid competitive games display distinct behaviours that set them apart from traditional gamers, contributing to the steady growth of the PCG segment:
- Skill gamers are more engaged than traditional gamers: Skill-based gamers spend more time playing mobile games (4.6 – 6.2 hours per week) and have more gaming apps installed (6.0 – 7.6 on average) than non-skill-based gamers (3.5 – 5.3 hours per week and 4.4 – 6.1 apps on average).
- High likelihood to play skill-based games for traditional gamers: A significant portion of traditional gamers (15-48 per cent) are likely to play skill-based games in the future, and many of them are eager to start within a month.
- Gamers expect to increase their money spent on PCG in the long term: Indian gamers are the most likely to do so (58 per cent), followed by gamers in the US and Brazil (both at 51 per cent)
- Skill gaming is high-churn by nature but many players reactivate: Many churned players return within a year, particularly in Latin America and India, where almost half of the skill-based gamers plan to play such games in the coming three years.
Smartphones and 5G penetration will unlock new audiences
According to projections from Newzoo’s Global Games Market Report (April 2022), the number of global smartphone users is expected to rise by 45 per cent from 2.9 billion to 4.8 billion by 2024. This growth will be driven by affordable smartphones, especially Android devices, in emerging markets, providing a more accessible gateway to gaming. In addition, 5G technology’s faster speeds will enhance gameplay and support cloud gaming. By 2024, approximately 2.4 billion, or 37.4 per cent, of the projected 6.4 billion active smartphones will be 5G-ready.