Shemaroo Entertainment has partnered with GMetri to introduce games on its metaverse platform ShemarooVerse.
Gmetri is one of the leaders in AI-powered immersive learning and game development. This collaboration signifies the expansion of ShemarooVerse- Shemaroo’s metaverse platform, into the realm of immersive AI gaming, bringing IP-based gaming to the Web3 platform.
As part of this innovative venture, ShemarooVerse has introduced IP-based games which leverage the power of Artificial Intelligence and allow fans to experience immersive games in the metaverse. The launch features games based on popular Bollywood films owned by Shemaroo Entertainment, such as Jab We Met, Golmaal, Disco Dancer, Amar Akbar Anthony and more, offering fans a new, interactive way to connect with their favourite movies and characters.
Shemaroo Entertainment COO Arghya Chakravarty stated, “At Shemaroo, we have always led the way in innovation, and ShemarooVerse, our metaverse platform, exemplifies our dedication to creating future-forward entertainment. By incorporating AI-based gaming, we aim to deliver an even more captivating experience for our consumers. Our collaboration with GMetri represents a pivotal advancement in transforming audience interaction with our popular movies, and we are excited to be developing groundbreaking innovations in the immersive entertainment and gaming space in India.”
GMetri CEO Utsav Mathur commented, “We’re thrilled to bring our FruitSalad.ai technology to ShemarooVerse, showcasing the power of our immersive learning and gaming platform. This collaboration allows us to demonstrate how our AI-driven solution can transform entertainment IP into engaging, interactive experiences. By leveraging our expertise in creating gamified, immersive 3D worlds, we are not only enhancing fan engagement but also showcasing the versatility of our technology across various sectors, from corporate learning to entertainment. This partnership with Shemaroo is a testament to the adaptability and effectiveness of our platform in creating compelling, personalised experiences at scale.”
